PLATINUM TOY sculpture Art Toy collection

by ARTBEAT

84,00

21 cm ceramic sculpture.

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Description

ART TOY PROJECT: the singularity of multiples

The Art Toy project was born to respond to the desire to collect a work of contemporary art in a simple and accessible way. The prototype of the Art Toy, created by Marco Calcinaro, is the ceramic base on which a group of talents from the Italian contemporary art scene have worked, each creating a unique piece, reproduced as an artist's multiple.

The Art Toy is a serial object signed by the artist, an exclusive and original work, accessible to all purchasing powers, capable of translating contemporary creativity into a valuable and durable form. Each artist transfers his or her own creative potential to the medium by adding colour and features that are each time different, each according to his or her own personal code of expression.

The medium thus overcomes its status as a sketch to assume that of a stimulus for an original, exclusive and versatile artistic production. Art Toy?, a work with a captivating and unmistakable profile, characterised by extreme versatility and perfect harmony with all that is trendy: an artistic product based on elements chosen with care and creative flair and with simple and essential constituent forms.

The validity of a mass-produced work as an expression of an original artistic idea is now recognised, as is the concrete possibility of collecting author's editions, available on the Italian and international market.

Art Toy's research is focused on artists who, through their works, are able to best interpret contemporary life, following their own artistic aptitude, responding to the expressive typology characteristic of their style. Even a simple amateur can approach the fascination of owning a collection to grow over time, as an expression of cultural interest and passion for contemporary art.

Laura Barreca, art historian and curator, has collaborated with Artbeat in the selection of artists for the project.

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Live Wear Collect Love Art

Artbeat was born from the entrepreneurial idea of Amelia and Pamela Perna, young entrepreneurs who in the luxury sector have developed skills in the design, production and distribution of unique and innovative products. To their professional experience, the sisters from Isernia add their commitment to the Perna Foundation, a non-profit organisation set up to promote culture and contemporary art in the Mediterranean basin. This know-how has enabled them to create exciting collaborations with great contemporary masters and young, talented artists.

From art to contemplate to art to experience

The purpose of Artbeat is to promote contemporary art by liberating it from that elitist world far from the general public, in order to bring it closer to a wider audience eager to own and use products rich in cultural and aesthetic content.

Artbeat He makes the teaching of contemporary masters his own and gives art a new dimension: not only art to contemplate, but also art to use, art to live.

This gives rise to original and exclusive collections created from the fervid inner heritage and bursting expressive drive of individual artists; different expressive languages take shape in unique images and objects that become true must-haves in design.

THE COLLECTIONS

Art Toy Project the singularity of multiples

Vanitas by Antonio Guccione

Artificial nature by Gino Marotta

Vulcan-art by Lello Esposito

Molluscs by Michele Iodice

Scultura TOY PLATINO collezione Art Toy
PLATINUM TOY sculpture Art Toy collection
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