Modern, original, accessible! Find out why...

PURE is the new sportswear brand for you who love black and white, minimal style, and care about environmental sustainability.

In fact, it is made from partly recycled materials and printed with the sublimation technique(*) and is distinguished by being:

ECOFRIENDLY because the aim is to create a product with an ethical as well as a commercial value

INCLUSIVE because it speaks to an audience without distinction and takes diversity into account

IDENTITY for those who always want to stand out and never get confused

It was born with the idea of being not just a brand but a lifestyle concept. It stands out for its positivity, the feeling of comfort it conveys with its designs and unique graphics that will not go unnoticed wherever you go.

PURE Black&White ? More than a brand, a lifestyle.

*Sublimation printing means being GREEN, loving the environment and nature. Dye-sublimation inks are water-based, environmentally friendly and odourless, so they can also be used indoors.